Why it’s ok to Drink Before Noon!


We’ve all used the excuse before. Somewhere in the world, it’s a respectable time to start drinking even if your time zone says otherwise. You might think you’re well and truly on the wrong side of 25 so it’s no longer acceptable to start drinking before the sun is overhead. But don’t let your forgotten youth stop you from enjoying an early morning sip.



Forget about trying to convert Australian to US time, here are some perfect reasons to indulge in a wine or two early in the day. Just remember to order your wine online, so you are never caught without your favourite Margaret River wine drop otherwise you will need to wait outside for the bottle shop to open. And let’s be honest that doesn’t look good at any age!

Sets you up for a Great Day

There are few better ways to get the day off to a good start than to indulge in a sneaky glass of wine well before lunch. Make the most of a special weekend or holiday by getting the celebrations off to an early start. If it’s Sunday you have the perfect excuse. No one wants an extra dose of Mondayitis due to their Sunday night drinks.

Your Taste Buds and Wine

By drinking your wine early in the day, you are able to enjoy the true taste of the wine while your taste buds are untainted from the day’s eating. Your palate is more aware of the flavours and your nose can detect the fine aromas when you’re still fresh from a good night’s rest.

This is particularly important if you are wine tasting in Margaret River. Appoint a skipper and visit the wineries early in the day so you can fully appreciate the amazing flavours on offer. It’s all in the name of research, remember.

What’s the Rush?

When you’re dining over lunch or dinner, you might be more inclined to keep up the pace of your drinking friends so no-one is left patiently waiting for you to finish your glass so they can have a guilt-free top-up. Mornings are usually a more casual affair with everyone taking their own sweet time to sip and savour their wine. Without the hurry, you can enjoy every drop.

Brunch is Made for Wine Matching

Whether you are hosting friends or having a small family affair, brunch is a perfect excuse to enjoy a good wine. All our favourite breakfast menu items are well matched with wine, sparkling or not, it’s your choice. A greasy mix of bacon, croissants, fried eggs and hash browns are calling out for a good splash of wine. Hold the juice, thanks.

Drinking wine is one of life’s finest pleasures, so it’s good to step outside the boundaries every so often and indulge in your favourite tipple well before the clock strikes 12. Order your wine online now and start planning your morning session. Call it what you like - wine o’clock, research or just making the most of your day. Enjoy.

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